What is the Difference Between a Copywriter, Content Creator, and Content Marketer?
Copywriter, Content Creator, and Content Marketer are some words we use when discussing content.
But what do these terms mean? Aren’t all of these mean the same thing?
While they seem to mean the same thing, their meaning is different when we dig deep into them.
Let’s find out what they mean.
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The main difference between a Copywriter, Content Creator, and Content Marketer is that a content creator creates any kind of content, a copywriter creates a specific kind of content and a content marketer creates a strategy with the content to distribute to its customers.
Who is a Copywriter?
According to Wikipedia, “Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
“Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website, and social media posts, and other marketing communications.”
In short, Copywriting is the art of writing text/copy for marketing purposes and the copywriter is the person who creates this marketing/sales copy.
Copywriters don’t just make ad copies, their copy contributes to everything ranging from websites, and social media, to billboards.
Here are the different types of copy copywriters write:
- SEO copy
- Website copy
- Blogs
- Emails copy
- Social media copy
- Sales copy
- Ad copy
- Video copy
- PR copy
- Technical copy
- Direct response copy
- TV and Radio copy
- Brand copy
- B2B copy
- SaaS Copy
- Whitepapers
- Case studies
- Ebooks
- Landing pages copy
- Youtube copy
- Ecommerce copy
And more…
In essence, anyone who writes copy for a brand is a copywriter. But in order to be a copywriter, you need to have specific skills. Skills like creativity, English, eye for detail, and proficiency in a subject/matter.
Not everyone can become a copywriter in any niche.
Now that you know what a copywriter is, you should know…
Who is a Content Creator?
This is perhaps the easiest one to understand.
Anybody who creates content and posts it on any media/channel is called a content creator.
For example, I (Preeti Gupta) am a content creator for Packted and LinkedIn.
The content creator can create content of any type, whether it’s text-based, image-based, video-based, or anything else.
Also, the publishing medium can be different, from social media to websites, podcasts to radio, or Television.
The catch is that you must create something for your audience on a regular basis. That’s it. This is what you need to be a content creator.
Also, you don’t need any qualifications or skills to be a content creator. Although it is recommended that you should be skilled in what you’re talking about.
It’s time to know about…
Who is a Content Marketer?
According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users.”
Let’s break it into something simple:
Content marketing is a type of marketing that is used to help achieve a goal with the help of content. The goals can be awareness, lead generation, conversions, and more.
This is a part of organic marketing or inbound marketing where we acquire leads and sales organically, rather than spending on ads.
Good content marketing shouldn’t feel like marketing. It should feel like a part of your customer’s journey.
A great content marketing strategy requires a successful marriage of every kind of content like:
- Blogs (textual content)
- Social Media (on-the-go content)
- Videos (video content)
- Podcast (Audio content)
Time to know…
What is the Difference Between the Three?
These three words are interlinked with one another. The goal of each is to establish an organic marketing strategy to attract new customers and cherish its existing customers.
To understand the three pillars, let’s take an example:
Suppose you got a copywriter and they wrote some blogs, websites, and email copy for you. The creation of that content was Content Creation. Now as a Content Marketer, it’s your duty to strategically publish and distribute the content.
Now let’s understand the real difference between the three:
The main difference between a copywriter, content creator, and content marketing is that a content creator creates any kind of content, a copywriter creates a specific kind of content and a content marketer creates a strategy with the content to distribute to its customers.
Final Thoughts
I hope this post answers your questions on these three terms.
You should also read this: What is the Difference Between AI Written Content and Article Spinning?
If you have any doubts email me with any queries. I also make content on LinkedIn, I would love it if you came to say hi!
