I Help SaaS Teams Turn Sign Ups Into Engaged, Long-Term Users

You’ve got users signing up for your SaaS product—but keeping them engaged? That’s the real challenge.

Maybe they try it once, don’t get it, and leave. Maybe they never experience the core value. Maybe they don’t come back enough to build a habit. Or worse—they churn and tell others your product isn’t worth it.

That’s where I come in.

I help SEO SaaS companies turn sign-ups into engaged, long-term users who actually stick around—and recommend your product to others.

The way I do this? Product-led growth principles.

The right users for your product will always want to try before they buy—just like you would when shopping for something new. But PLG isn’t just about trying before buying. It’s about making sure users keep coming back and experience value again and again. I make sure your acquisition, onboarding, and retention efforts work together to create an experience that keeps users engaged for the long haul.

No leaky buckets. No wasted sign-ups.

Turn signups into long-term customers
Preeti Gupta Headshot without background

How I Got Here

Hi, Preeti here👋🏽

I started in SEO, where the goal was getting more traffic, more leads, more rankings. But at some point, I saw the problem:

Traffic wasn’t enough. Companies were bringing people in, but they weren’t converting. They weren’t sticking around.

I’ve talked to a lot of SaaS founders and growth teams, and I kept noticing the same problem—users would sign up but never activate or retain. Some teams weren’t even working on it. Others didn’t know where to start.

That’s when I shifted focus.

I specialize in SEO, but my work has always been centered around users. What do they need? What’s blocking them? How can we make sure they succeed? The moment I started approaching growth through this lens—focusing not just on acquisition, but activation and retention—everything changed.

What I Do

Most SaaS teams think they need more users. What they actually need is for their existing users to engage, activate, and stick around.

Ever had users sign up and then… disappear? Maybe they log in once or twice but never return. Maybe they never even reach the “aha” moment where they see why your product is valuable.

I help fix that.

Together, we will make sure:

  • Users quickly experience the core value of your product.
  • They build a habit of using it.
  • They don’t just stay—but they love the experience enough to tell others.

Because a user who churns isn’t just a lost customer. It’s someone who could have been a loyal fan—but wasn’t given the right experience. I help SaaS companies turn these potential drop-offs into engaged, long-term users.

This isn’t just advice—it’s hands-on consulting. I work closely with multiple teams—marketing, product, customer success, and more—to make sure everything works together. From content to onboarding to engagement strategies, we’ll align efforts across the board to turn signups into long-term customers.

A Few Things I Believe

  • Content should help users achieve a goal, not just rank on Google.
  • You don’t need a lot of leads—you need the right users who engage.
  • Your users won’t magically find you—you need to be where they are.
  • Traffic means nothing if users aren’t sticking around.
  • You don’t need long checklists to do SEO (or anything) effectively.
  • Chocolate makes me happy 🍫

If This Sounds Like You, Let’s Talk

If you want to turn signups into loyal users who stick around, let’s chat over coffee (or tea). No fluff, just real talk.