What 10 SEO Tools Teach Us About Pricing Pages

The pricing page is one of the most important pages on a company’s website. It can make or break someone’s interest in your product. You will find all kinds of pricing pages. Some are too simple. Some are clear. Some leave you confused.

I’m leaning into product-led growth along with SEO, so I ran a small study to see what works on pricing pages for well-known SEO tools.

This study is anonymous. I am not naming any tools. I judged every page using four questions so the review stays fair and consistent.

Top findings

About half the tools helped pick a plan fast. They did two simple things. They wrote who each plan is for. They also highlighted one plan as the best choice.
Comparison tables were common. What really helped was the tooltips that explained the features in plain words. Without that, the tables felt heavy.
Pages with FAQs and trust signals felt easy. Reviews, short testimonials, and a quick way to contact the team reduced doubt and sped up decisions.

Methodology

I visited pricing pages for 10 SEO tools that have some level of PLG. I did this in August 2025. The notes reflect how the pages looked at that time. If I update the study, I will also update the year.

I used four simple criteria:

How easy is it to find the pricing page? From the homepage, can a user find it quickly?
Can I pick the right plan in under 5 seconds? People do not have time. If they cannot decide fast, they leave.
Do they compare all tiers clearly? This helps people see what they get and what they miss.
How easy is the page to digest overall? I noted plan highlights, monthly and annual toggles, add-ons, tooltips, FAQs, testimonials, CTAs, currency options, free trials, and basic UI consistency.

The findings below follow these four questions.

Findings

How easy is it to find the pricing page

8 out of 10 put Pricing in the header, and 6 out of 10 also in the footer.
2 out of 10 linked to pricing with a clear above-the-fold CTA from the homepage. It is not common, but it is straightforward.
1 out of 10 hid pricing under services or a subpage that was not linked from the homepage. This can frustrate users.

What this means: make Pricing easy to spot in the header. Repeat it in the footer. If you want to go one step further, add a CTA on the homepage above the fold section.

How easy is it to find the right plan in under 5 seconds

6 out of 10 wrote a short line for “who it’s for,” like freelancers, small teams, or enterprises. This helped a lot.
6 out of 10 clearly highlighted a “most popular” or “best value” plan.
Many pages listed too many features and numbers. A regular user would struggle to understand them.
A few tools had a single paid plan or very little info beyond the plan cards. That makes the choice feel binary.
Most pages placed the primary CTA above the fold. Some put it below the tier list, which felt slower.

What helps here: a one-line audience tag under each plan, one highlighted plan, and a short summary before the heavy specs. If you use limits, explain them in plain language.

Do they compare the pricing tiers?

7 out of 10 had a comparison table across tiers.
7 out of 10 also added tooltips that explain features or give extra context.
3 out of 10 had no comparison table. Some sent users to docs mid-flow. Some had tooltips only on a few rows. This breaks the reading flow.

What good looks like: one page with plan cards at the top and a clean table below the fold. Group features into simple buckets. Add short tooltips. Keep the user on the page.

How easy is the page to digest

Pages with FAQs were clearer. You see this on 8 out of 10 pages. 3 out of 10 also showed testimonials or review badges. Tooltips helped across the board.
Bare pages with only prices and bullet lists felt cold and confusing.
4 out of 10 were too technical and lacked simple explanations.

Extra notes from the review: a clear monthly and annual toggle with visible savings is helpful. A currency switcher reduces checkout surprises. If you have a free trial, state the length and whether a card is required. A small contact option or chat widget at the decision point lowers anxiety.

Best practices for a pricing page

Make it obvious. Put Pricing in the header and footer. If possible, add a homepage CTA to “View plans.”
Make plan choice fast. Add a one-line “who it’s for” under each plan. Highlight one plan as the default choice.
Keep tiers simple. Three to five plans are usually enough.
Keep the top light. Put only the essentials in plan cards. Put the full comparison below the fold.
Explain terms. Use short tooltips or links to help articles.
Build trust. Add one or two short testimonials or review badges. Keep it honest and specific.

Things to avoid

Wasted space. Big headers and filler copy slow users down.
Only one pricing plan. A free vs paid choice limits fit and revenue.
Inconsistent design across tabs or product lines. Keep the layout and labels the same.
Overloaded plan cards. Move the long list to the comparison table.

Final words

A pricing page should guide, not confuse. The best ones help you find the page fast, pick a plan in seconds, compare clearly, and feel safe to buy. The weak ones hide the link, throw numbers at you, and make you chase answers.

Look at your pricing page with these four questions. You will know what to fix next.

P.S. If you want to dive deep into PLG pricing pages, here are some of my top picks:

P.P.S. If you’d like me to break down pricing pages by different companies (more transparently), let me know.

Table of Contents