Things I learned after I worked for free to get reviews
When I was starting my freelancing business, I heard that I needed to do a couple of free projects to get the initial reviews. I…
Author: Preeti Gupta
Preeti Gupta is product-led growth consultant at Packted. She helps SEO SaaS companies attract the right users—ones who try, love, and keep using their product through product-led growth. A recognized voice in the SEO community, she has spoken at BrightLocal’s SEO for Good. Her expertise has earned her mentions in HubSpot, Collaborator.pro, Search Engine Land, Women in Tech SEO, Moz, SEOFOMO, and more.
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Being in between two careers feels weird
SEO is like that favourite chocolate that I keep coming back to. I have an acquired taste for it, and it satisfies my cravings. And…
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The best way to make people lose trust in your tool
Context: Imagine you came across a free tool. There’s a big search bar on their homepage where you can add a website. The above-the-fold section…
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What 10 SEO Tools Teach Us About Pricing Pages
The pricing page is one of the most important pages on a company’s website. It can make or break someone’s interest in your product. You…
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I Implemented a Consent-Management Platform on WordPress—Here’s How
Cookie banners. They are everywhere. They come in all shapes and sizes. And I seriously dislike them. Like I hate it when I go to…
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What I Learned from Building a Course (Story Time)
I always wanted to have a course of my own. I believe this idea mainly came from those newsletter people with huge courses. I kept…
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Google’s Crawling December Series Summarized with NotebookLM
I know you came for this, so here it is. Context: Google recently introduced a new series of crawling topics called Crawling December. The series…
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Don’t just be on Google – Presentation from my BrightLocal Talk
I got an awesome opportunity to speak for the first time, and there could not have been a better place than BrightLocal Local SEO for…
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How To Do A Content Audit Using Free Tools [With Template]
The content audit is a process that helps you take inventory of the content you have on your (or your client’s) site and helps you…
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How to do MoM and YoY comparison in GA4?
In this post, you will learn how to do MoM and YoY comparisons in GA4. Before doing a comparison, you need to know which report…
