Learn SEO With 170+ Free And Paid Resources

This page has everything you want for your SEO learning journey and beyond. It features both free and paid resources. Expect to find tools, blogs, newsletters, communities, courses, training, and more.

Whether you’re new to SEO, or you have been here for many years, this resource page can help you find something new. Use these resources to learn SEO by yourself.

P.S. It’s a living document. This means it gets updated frequently. Because SEO is an ever-evolving field and new tools and resources are popping up almost every day.
Also, all the links open in a new window.

Free SEO Resources

Blogs

1. SEMrush Blog: The SEMrush blog covers topics like SEO, SEM, PPC, and Content Marketing. Be sure to check out their state of Search 2023.
2. Ahrefs Blog: The Ahrefs blog focuses on topics like keyword research, on-page SEO, link building, PPC, Content marketing, video marketing, and more. They also do a lot of industry studies which provides tons of data and insights.
3. Google Search Central: The Google Search Central is a great resource to learn, and understand all things Google. It offers documentation on a wide variety of topics, provides support on issues, and has a blog archive where they announce new search features and best practices.
4. Backlinko: Brian Dean is a go-to expert when it comes to SEO. He has guides and content related to everything marketing and SEO. He has also made hubs like SEO marketing Hub, YouTube marketing Hub, and content marketing Hub.
5. Wix SEO hub: The Wix SEO hub has resources like posts, podcasts, webinars, tutorials, and more.
6. SEO by the Sea: Bill Slawski was the Author of the SEO by the Sea blog, and writes about patents and white papers from the search engines. This can come as an advanced SEO thing, but it is wonderful to see how Google Search really works.
7. HubSpot blog: HubSpot has blogs on marketing, sales, service, customer service, website, and SEO.
8. Search Logistics by Matthew Woodward: You can learn about SEO, algorithms, link-building, on-page, tools, and more from here.
9. Learningseo.io: It offers you the most comprehensive roadmap of reliable free resources, tools, and tips to accelerate your SEO learning process.
10. SEO Theory: Written by Michael Martinez, Search Engine Optimization Theory strives to explain how and why Website behaviors impact Web search results.
11. Online-Marketing Blog by Olaf Kopp: Olaf shares very detailed and insightful posts about SEO. I love his detailed post on Google Patents. It’s insanely deep and interesting.
12. Coywolf: Founded by Jon Henshaw, Coywolf focuses on modern web technologies and online marketing strategies to help technologists and entrepreneurs adapt and thrive in an ever-changing digital landscape.
13. SterlingSky: Sterling Sky Inc was founded in 2017 by Joy Hawkins. They’re all about local SEO and their blogs are really insightful.
14. Local Visibility System: Phil Rozek is the owner of Local Visibility System where he shares great resources on local SEO.
15. Blind Five Year Old: Blind Five Year Old is a San Francisco SEO and Internet Marketing consultancy and blog by AJ Kohn.

SEO Guides

1. Google’s SEO Starter Guide: This guide is made by Google and it has covered all the basics, along with all the best practices that they suggest.
2. The beginner’s guide to SEO by Ahrefs: This beginner guide has 7 different chapters that cover everything from SEO basics to keyword research, on-page SEO, link building, and more.
3. Beginner’s Guide to SEO by Moz: This guide has 8 different chapters and it covers topics like how search works, keyword research, on-page SEO, link building, SEO glossary, and more.
4. The Google SEO Guide by Backlinko: Brian Dean covers concepts like keyword research, SEO-friendly content, on-page SEO, link building, and more.

Extra Resources

1. Google Search Quality Evaluator Guidelines: These guidelines are made by Google for search quality raters who are all around the world. This guide is for these raters to help Google search help the users better. This guide can be helpful to understand how Google sees the content and how it makes the search better for everyone. (Beware that it’s more than 170 pages long)
2. Web Almanac: This is the annual state of the web report that combines the expertise of the web community with the data and trends of the HTTP Archive.
3. 500+ unsolicited SEO tips: Started by Mark Williams-Cook, this is a huge list of SEO tips that he shares on LinkedIn.

Platform-Specific Resources

1. WordPress SEO: The WordPress SEO guide by WordPress.org includes everything related to configuring things in WP like meta tags, feeds, permalinks, sitemaps, and more.
2. The complete Wix SEO guide: Written by the awesome Mordy Oberstein, this guide covers everything from a to Z. It is especially helpful if you have a Wix site.
3. Shopify SEO: If your website is on Shopify, then this guide is a gem for you. It covers technical SEO, on-page SEO, and off-page SEO.
4. Shopify SEO: The Non-Technical Handbook to grow your store traffic: This handbook for Shopify is perfect for everyone looking to understand more about Shopify. It includes info about internal links, structured data, and more.
5. Next.js Guide to SEO: This guide covers search systems, search engine robots, the impact of SEO, incorporating best practices, crawling, rendering, indexing, web performance, and more.
6. The Ultimate Guide to SEO with Sanity: If you’re using Sanity, then this guide will help you. It covers topics like meta tags, URL slugs, image optimization, internal linking, and sitemap.

Courses

Courses With Certification

1. The Fundamentals of Digital Marketing by Google Digital Garage: This course is made by Google and is accredited by Interactive Advertising Bureau Europe and The Open University. It includes 26 modules and covers everything from SEO, SEM, social media, email marketing, business strategy, analytics, video, e-commerce, local marketing, international marketing, and more.
2. HubSpot SEO courses: HubSpot not only provides courses on SEO, but it has a wide library of courses ranging from Email marketing, sales, advertising, customer service, web design, social media, and more.
3. SEMrush SEO courses: Similar to HubSpot, SEMrush also provides courses on a wide array of topics in marketing. You can find courses on SEO, content marketing, analytics, social media, lead generation, local search, and more.
4. Google Analytics 4 by Google Skillshop: This course from Google Skillshop covers everything about GA4. From setting up the property to combining data from different sources, it has it all.
5. Free SEO training: SEO for beginners: This training by Yoast includes an introduction, content, and the technical side of SEO. This training is only 2 hours.
6. Technical SEO Certification by Blue Array Academy: This course will help you level up your understanding of the technical side of SEO. It has 14 modules, 70+ videos and more than 7 hours of content.

Courses Without Certification

1. SEO for WordPress: Master SEO for WordPress with this free and comprehensive course. It includes everything from buying a domain to writing content and more.
2. Ahrefs Courses: Ahrefs has a lot of courses on their website, and their YouTube channel. You can find courses on the basics of SEO, affiliate marketing, link building, how to use Ahrefs, blogging for business, and more.
3. SEO Training for Beginners: This 30-minute video SEO training by Shopify covers the basics of SEO. It is ideal for people looking into learning more about e-commerce and Shopify. Topics include analytics, keyword research, on-site SEO, and off-site SEO.
4. Intro to SEO by WordPress: This is a text-based course it covers plenty of SEO topics and is ideal for someone who is looking to get into WordPress.com. It has text tutorials on topics like search intent, keywords, and on-page and off-page topics.
5. Regex Learn: This website features a very cool and interactive way of learning Regex. It also features tutorial on “Regex for SEO” and it’s very helpful.
6. Courses by web.dev: They have a library of different courses such as HTML, CSS, Responsive design, Accessibility and more.

Tools

1. Google Search Console: You can analyze the performance and traffic of your site in search results. Apart from this, you can identify issues on your website and gather insightful data that can help make your site perform better in search.
2. Google Analytics: It enables you to measure traffic and engagement across your web and apps. The UA is shutting down on 1 July 2023, so everyone is migrating to GA4.
3. Bing Webmaster Tools: This is similar to GSC, but it’s for Bing. It provides your site’s performance data and a bit more functionality. You can do keyword research, audit your site, analyze backlinks, and more.
4. Ahrefs Webmaster Tools: This is a free tool for website owners by Ahrefs which can help you get more detailed data about your site. This provides actionable SEO audits and detailed info about backlinks and keywords which bring you traffic. It fills the gaps of GSC, giving you even more insight into your data.
5. Google Looker Studio: It lets you visualize data, connect to a variety of sources, collaborate with your team, and more.
6. Page Speed Insights: PSI gives you a report about the user experience of a page on both mobile and desktop devices. Along with this, it also gives you suggestions on how to improve you can improve the speed of a page. It measures both the lab and field data.
7. EXPERTE Bulk Page Speed Test: If you’re looking to get PageSpeed Insights data in bulk for all the pages on your website, then you should check out this tool.
8. Lighthouse: It is a handy tool from Google that helps you improve the quality of web pages. It has audits for performance, accessibility, progressive web apps, SEO, and more. You can access Lighthouse via the Chrome DevTools.
9. Chrome DevTools: It is a set of tools that are built into the Chrome browser. These tools include elements, console, sources, Network, performance, performance insights, lighthouse, memory, and more. You can do a whole lot of things like editing pages on the fly and diagnosing problems quickly.
10. Rich Results Test: If you wish to enable rich results, then this tool will be helpful for you. This checks what kind of rich results were found on the page and also highlights any errors within your structured data. (This is specifically for Google)
11. Schema Markup Validator: If you want to validate generic Schema, then you can use this tool. It doesn’t show Google-specific information.
12. Google Structured data markup helper: It helps you mark up elements on your web page so that Google can understand the data on the page.
13. Classy Schema: This website is dedicated to helping webmasters and website owners generate structured data that causes rich snippets.
14. RawGraphs: A free and open source tool for data visualization.
15. JSON-LD Playground: Play around with JSON-LD markup by typing out some JSON and seeing what gets generated from it at the bottom of the page.
16. Structured Data SERP Explorer: Analyze your organic competitors’ structured data and improve your search visibility with this powerful, easy-to-use tool. Btw they also offer paid tools.
17. GTMetrix /Pingdom: Both GTmetrix and Pingdom measure page speed and provides suggestions on how you can improve it.
18. Microsoft Clarity: It shows different data like heatmaps, session recordings, and other useful insights about your site. It also connects to your Google Analytics account to get better data.
19. Answer the Public: It collects the data from Google autocomplete and visualizes it. It can be a good tool to discover untapped keywords and can help in your keyword research process.
20. Free Ahrefs tools: Ahrefs provides a bunch of free tools to help you with your SEO tasks. These include keyword generator, backlink checker, keyword difficulty checker, keyword rank checker, and more.
21. Keyword Planner: It is a keyword research tool for running ads on Google. However, it is also used as a keyword research tool for SEO purposes. It shows estimated search volumes and additional data like how much it will cost to target those keywords.
22. Google Trends: It shows what people are searching for across the world in real-time. This data can be used for keyword research purposes and also to estimate how popular a term is at a given point in time.
23. Pinterest Trends: Understand the trends your audience is searching. Discover trends based on interests, demographics, season and more using Pinterest Trends.
24. Similarweb: This tool gives a lot of information about a website. Its data is divided into ranking, audience, competitors, marketing channels, outgoing links, technology, and more. It is a perfect tool for competitive analysis. They also offer a Chrome extension, if you do a lot of competitive research.
25. Copyscape: It is a plagiarism checker that finds out copies of your content on the web.
26. Wayback Machine: This tool archives the pages on the World Wide Web. You can find how web pages of a site looked like in the past, content changes, robots.txt changes, competitor on-page research, and more.
27. Exploding Topics: It helps you find trends before they take off. You can say it’s a trend detection tool.
28. Google Tag Manager: It is a tag management system that you can use to configure and instantly deploy tags (such as measurement and marketing tags) on your website or mobile app. It acts as a bridge between marketers and developers.
29. Google Alerts: It is a notification service by Google that informs you whenever it finds new results- like web pages, blogs, articles, mentions, or any search term that matches the term you specified. The most common use case of this is to find unlinked mentions. You can also track competitors and find whenever someone posted a bad review about you on the web.
30. Hreflang Tags Generator Tool: This tool will help you to generate Hreflang tags that you can use in the different language and country versions of your pages, using the correct values and syntax following Google’s specifications.
31. HubSpot Website Grader: This measures your page performance, security, search engine optimization (SEO), and mobile experience. It also provides suggestions on how to improve the scores.
32. SEMrush Sensor/MozCast/Google Grump/Rank Risk Index: All of these tools measures SERP volatility. The higher the volatility, the more chances there are of Google ranking updates and changes in Google rankings.
33. Browseo: This tool lets you see how a page will look to search engines like Google. Find info such as redirects, text info, canonical, open graph tags, SERP preview, headings, and more.
34. PostHog: It is an open-source product analytics suite. It tracks user behavior across your website and apps. Get product analytics, session replay, A/B Testing, event pipeline, and more.
35. Google Business Profile: If you operate a physical store or business, then you can make a free business profile. You can add essential info, and additional things like offers, events, posts, and more.
36. Google Advance Search Operators: This has a comprehensive list of all the search operators that you can use to find specific information on Google.
37. Octopus.do: This is a visual sitemap builder. It helps build, plan, and visualize your website structure in real-time. Along with this, you can also visualize the contents of a page and generate a visual sitemap for any site.
38. Siteliner: This tool explores your site for issues like duplicate content, broken links, and page power, and generates reports about each page.
39. HTTP Status Tester: Check from different countries around the world the HTTP status code, HTTP response, HTTP headers, redirect chains, and applicable robots.txt rules for multiple URLs.
40. CLS Debugger: Test the Cumulative Layout Shift of a URL
41. Disavow File Validator: The Disavow File Validator will analyze the patterns in your disavow file, find common mistakes and correct them where possible.
42. URL Parse API: Query, validate, and parse URLs into their components via the URL Parse API.
43. Googlebot API: Confirm if an IP address is used by Googlebot
44. Compress PNG: You can compress up to 20 images per batch, and the best part is that you can compress as many batches as you like. They offer other tools like compressed JPEG, GIF, Shrink PDF, and WebP converter.
45. Campaign URL Builder: This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.
46. Was There A Google Search Algorithm Update: This is a handy tool from Search Engine Roundtable where you can add a particular date and it tells you if there was a Google algorithm update that happened around that time or not.
47. Squoosh.app: Squoosh is an image compression web app by GoogleChromeLabs that reduces image sizes through numerous formats.
48. Squish: If you were looking for the version of Squoosh that can convert multiple files to AVIF, JPEG, JPEG XL, PNG, or WebP at the same time, then you need this app.
49. Journo.com: Launched by Fery Kaszoni, it connects journalists with verified expert sources, eliminates spam, and helps experts and PR agencies gain valuable media coverage in top publications.

Chrome Extensions

1. Redirect Path: This checks the redirect path and HTTP headers for any site you visit.
2. Ahrefs SEO Toolbar: Get on-page SEO reports, broken links, redirect tracers, and a country changer for search results in one extension.
3. Detailed SEO Extension: It provides SEO-related information like overview, headings, schema, and more. It also has additional features that show up when you left-click on the page.
4. MozBar: It shows page authority, domain authority, and spam score of sites that you visit. It also shows this data in SERPs. It also highlights links like nofollow and dofollow on a page.
5. SEO Pro Extension: This on-page SEO extension has many features. Features include the HTTP status of any page right from the extension bar, Core web vitals, redirect chains, heading structure, schema, highlight nofollow links, export page copy, and more.
6. SEO Minion: It helps you with analyzing on-page SEO, broken links, highlighting links, Hreflang, SERP preview, SEEP utilities, the difference between HTML and DOM, and more.
7. Wappalyzer: It is a technology profiler that shows you what websites are built with. Find out what CMS a website is using, as well as any framework, e-commerce platform, JavaScript libraries, and many more about a website.
8. View Rendered Source: It shows how a browser renders a page. It shows you the original HTML, DOM (Document Object Model), and the difference between them.
9. axe DevTools – Web Accessibility Testing: This is an accessibility extension that highlights accessibility issues on a website. Inspect the source of the problem and know how to fix the issue.
10. Google Trends Supercharge- Glimpse: This extension works with Google Trends to give you extra insights. See search volume, long tail searches, set Google Trends alerts, channel breakdown, true trajectory, topic map, and more.
11. Extensity: This is such a lifesaver extension for me. This is the tool for enabling and disabling all your extensions for Google Chrome. Just enable the extension when you want to use it and disable it when you want to get rid of it for a little while.
12. SEOFOMO News: Made by Aleyda Solis, this extension will help you stay updated with the latest SEO trending stories from SEOFOMO News. You would get instant notifications about new stories in your browser.

Podcasts

1. Search Off the Record: This podcast is from Google’s Search Relations team. They talk about everything related to search and it’s working.
2. SERPs up: This is an amazing podcast where Mordy Oberstein and Crystal Carter talk about different SEO topics while having some fun along the side.
3. The SEO Rant: It is a show where people who love SEO can freely talk about their passion for it. The podcast allows its guests to express their unedited opinions about SEO.
4. SEO Pioneers: This is a collection of interviews and discussions with SEO experts who played a crucial role in shaping the early stages of the industry in the 90s.
5. #WTSPodcast: This podcast is from Women in Tech SEO. This podcast help amplify all the amazing women in the SEO industry. Along with this, you will receive useful tips to help navigate your career.
6. The Authority Hacker Podcast: Get insights related to online marketing, affiliate marketing, SEO, content creation, website building, and more.
7. Crawling Mondays: This podcast is by Aleyda Solís where she shares SEO advice, tips, how-tos, reviews, interviews, and more.
8. How the Fxck podcast: Hosted by Ben Goodey, this podcast dives deep into SEO case studies and understands how they achieved SEO growth.
9. The SEO Mindset: Hosted by Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, this is a weekly podcast that gives you actionable, personal growth and development tips, guidance, and advice, to help you to optimize your SEO career and not just the algorithms.
10. SEO video Show: Hosted by Paul Andre de Vera, this podcast shares SEO tips, golden nuggets, knowledge bombs, and more to keep you ahead of your SEO game.
11. Contrarian Marketing Podcast: Hosted by Kevin Indig and Eli Schwartz, this podcast shares opinions not just related to SEO, but marketing in general.
12. The SaaS SEO show: This show features honest and insightful conversations with people who are in the SaaS industry.
13. Opinionated SEO Opinions: Hosted by Sam Torres, this podcast tackles myths, misconceptions, and common FAQs about Search Engine Optimization.
14. Fika With Friends: Fika With Friends is a podcast for business owners, entrepreneurs and leaders that want to find clarity, purpose and success by slowing down and connecting with themselves on both a personal and professional level.

Newsletters

1. #SEOFOMO: Sent by Aleyda Solís on every Sunday, this newsletter is one of the best to keep up with SEO. It includes the latest SEO news, guides, free tools, and more.
2. Search Engine Journal: It shares news related to SEO, paid media, social media, content marketing, and search marketing trends. Goes out each weekday.
3. Growth Memo: Written by Kevin Indig, this newsletter is all about SEO and growth.
4. Eli’s Newsletter: Writer of the famous SEO book, Product-Led SEO, Eli writes this newsletter about marketing and SEO
5. Detailed: Written by Glen Allsopp, this is a highly insightful SEO newsletter. They analyze successful sites in detail and share insights.
6. Searchlight SEO newsletter: Keep up-to-date with what’s happening in SEO with a curated selection of SEO articles, podcasts, and webinars brought to you by the world’s top SEO experts. Newsletter by Wix.
7. Help a Reporter Out (HARO): This is mainly used for backlink purposes. Simply sign up as a source and you will receive emails based on your selection. If the journalists accept your pictures then you receive a link.
8. Help a B2B Writer: If you’re in B2B, then this can help you a lot. This is similar to HARO, however, it has more opportunities and better pitches.
9. The SEO Sprint: Written by Adam Gent, it’s a place to learn how to get SEO projects executed when working with product and engineering teams.
10. Rank Theory: Sean shares interesting, educational and entertaining SEO insights. I absolutely love the vibe of the newsletter.

Communities

1. r/seo: This is the biggest SEO subreddit. It has more than 200k members and you can talk anything about SEO here.
2. r/bigseo: This subreddit fosters growth and knowledge about SEO.
3. r/seogrowth: This subreddit is dedicated to growing blogs, websites, and businesses via SEO.
4. r/TechSEO: Subreddit dedicated to Tech SEO
5. r/localseo: Subreddit dedicated to Local SEO.
6. seocommunity.social: Mastodon community for SEOs by JR Oakes.
7. seo.chat: Mastodon community for SEOs by Fili.
8. Google Search Central Help Community: This is the official community from Google Search. You can post any question about SEO here and get help from experts.
9. FCDC (Freelance Coalition for Developing Countries): Started by Chima Mmeje, this community provides mentorship, resources, and support for BIPOC (Black, Indigenous, People of Color) who wants to learn more about the business side of freelancing.
10. WTS (Women in Tech SEO): Started by Areej Abuali, this community is for women who are in Tech SEO. They have a Slack group with more than 60k members.
11. Online Marketing Conferences: Upcoming online marketing conferences in 2023 & 2024 worldwide
12. Local Search Forum: This forum is by Sterling Sky and it’s specific to local SEO.
13. Black Hat World: It’s focused on marketing and black hat SEO.
14. The SEO Community: This Slack community has more than 3000 awesome SEOs and I love it here. It’s for folks working in SEO or just SEO curious.

Meetups

1. SEO Office Hours: Every Friday at 9:30 a.m. (BST), Michael Chidzey and Jo Juliana Turnbull run SEO Office Hours aimed at helping people with their SEO and organic traffic problems. I attend regularly and I learn a lot.

Games / Puzzles

1. SEO Peeps: It’s a fun Technical SEO game by Jan Caerels, and he has hidden 20 people from the SEO community on this website. You have to find the hidden keyword and unlock them.
2. Hidden Keywords: This is also a fun Technical SEO game by Propellernet. There are 20 hidden keywords and you have to find them.
3. SEO Matrix: Created by Alexis Sanders, this is a Technical SEO puzzle.
4. The Search: This game actually looks and feels like a real game, and it’s cool and fun at the same time.
5. Shifty.site: The Layout Shift Challenge demonstrates the frustrating behavior of Layout Shift and the Cumulative Layout Shift (CLS) metric for web performance. This game made me realize how important CLS is for a site.
6. Divided We Fall: This game helps you challenge yourself and improve your HTML and CSS skills.
7. Inspect The Path: A cryptic journey through hidden clues and technical riddles. Follow the whispers in the source, decode the unseen, and uncover the path to victory.

Paid SEO Resources

Tools

1. SEMrush: It has a suite of 55+ tools for everything related to marketing. Be it SEO, social media, content, PPC, competitor research, and more.
2. Thruu: They offer SERP analysis tools, content brief generators, topic cluster tools, and SEO page audit tools.
3. Article Fiesta: It is an artificial intelligence writer to generate article content for you. It will save time and money while improving the quality of your site ranking. I have also tested Article Fiesta in-depth.
4. Ahrefs: They offer tools specifically for SEO. These include site explorer, site audit, keywords Explorer, content explorer, and more.
5. SpyFu: It offers tools like PPC competitor research, SEO competitor research, keyword research, and more.
6. SearchAtlas: It offers a suite of SEO tools related to content, site explorer, keyword research, audit, local SEO, digital PR, CRM and more.
7. Keywords Everywhere: It helps you with keyword research, search volume, CPC, trends data, and competition on multiple sites like Google, YouTube, Amazon, and more.
8. SparkToro: This is an audience research tool. Get information about demographics, behaviors, text data, and more about your audience.
9. Screaming Frog SEO spider: This is a website crawler that helps you identify on-page and technical SEO issues.
10. Screaming Frog Log File Analyzer: This is a log file analyzer where you can upload your log files, verify search engine bots, identify crawled URLs, and analyze search engine bots’ behavior.
11. Sitebulb: This is a website auditing tool where you can audit a site, prioritize issues, and get recommendations on how to fix those issues.
12. ContentKing: It is a real-time SEO auditing and monitoring platform. Get live SEO alerts, track changes, analyze log files, report, and more.
13. Also Asked: This tool helps you uncover questions from the “people also ask” boxes in Google search. Identify content ideas, content gaps, and more.
14. Hotjar: It is a popular product experience insights tool that is used for heatmaps, session recordings, feedback, surveys, and more.
15. Hubalz: It is a no-code analytics suite that lets you track user behavior, session recording, heatmaps, conversion funnels, and more. The best part? It is cookieless.
16. Moz: Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.
17. WordLift: WordLift automates your SEO by translating your site into Structured Data, the native language of Google and Bing.

Plugins For WordPress

1. RankMath: It is an SEO plugin. Get custom schema, Google News, and video sitemap, podcast module, and more.
2. Yoast: This is an SEO plugin. Create SEO-optimized content, identify optimization opportunities, set up internal linking, and more.
3. WP Rocket: This is a caching plugin that does page caching, GZIP Compression, Browser Caching, eCommerce Optimization, and more.
4. Super Page Cache for Cloudflare: Speed up a WordPress website by caching your webpages onto global CDN using any Cloudflare Plan.

Meetups

1. Brighton SEO: It is a search marketing conference and series of training courses held in the UK and the US. It brings together some of the best speakers in the world of search.
2. Women in Tech SEO Fest: #WTSFest is a full-day conference where amazing women in SEO connect and features different women speakers. It happens in UK, US, and Germany.
3. Pubcon: It is a social media and search engine optimization conference that feature multiple major keynotes, a week of the world’s leading speakers that are experts in their fields, multiple networking events, and Pubcon’s exclusive annual U.S. Search Awards.
4. MozCon: It’s a 2-day conference relevant for all kinds of digital marketers as it focuses on the future of search.
5. International Search Summit: It is a full-day conference and has three tracks packed full of talks providing tips, tactics, and insights on how to improve your online visibility in international markets and how to effectively engage your target audience across the world.
6. SEOonthebeach: It’s an annual congress that aims to bring together all online marketing professionals, and the most recognized experts in the sector, facilitating personal relationships between the two.
7. SEOday: It is a conference born in 2015 and it aims to spread knowledge about search engine optimization.

Communities

1. Traffic Think Tank: This is not just a community, it has all the resources for learning SEO.
2. Mostly Marketing: This is an SEO community by Liam Fallen.
3. Keyword Insights Community: This community is made by the awesome people at Keyword Insights- Suganthan Mohanadasan, and Andy Chadwick. You can find jobs, get expert advice, learn SEO, and do so much more. Also, you can see me around, and I must say it’s a great space.

Books

1. Product-Led SEO: Product-Led SEO by Eli Schwartz digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques.
2. The Art of SEO: Three acknowledged SEO experts, Eric Enge, Jessie Stricchiola, and Stephan Spencer share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy
3. Content Chemistry: This handbook by Andy Crestodina is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.
4. Don’t Make Me Think: It is a book by Steve Krug about human–computer interaction and web usability. The book’s premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
5. The Strategic Independent: This free book by Tom Critchlow shares the art and science of independent consulting. I have found it insanely helpful, and you should definitely give it a read if you’re doing consulting.

Courses

1. Google SEO Fundamentals: It is a four-week SEO course offered by The University of California, Davis. It covers topics on on-page SEO, off-page SEO, technical SEO, keyword theory, and research. One thing to note here is that the course is free but to get a certificate you would need to pay a fee
2. Tech SEO Pro: Made by Kristina Azarenko, this course teaches you everything related to technical SEO.
3. The Complete SEO Course from Beginner to Professional: Made by Mark Williams-Cook, this course has everything from beginner to advanced topics with easy explanations. I have personally taken this course and I would say it’s awesome and there’s something new for everyone.
4. SEO Blueprint: It is a comprehensive SEO training by Glenn Allsopp. It covers topics like on-page SEO, Link building, keyword research, and more.
5. SEO Growth Strategy and Content Planning: Made by Eli Schwartz, this course explores how to create a solid SEO strategy to grow your organic traffic.
6. Analytics for Agencies: This course by Dana DiTomaso on Kick Point Playbook is a comprehensive course that covers GA4, GTM, Looker studio and more. I personally took this course and it’s the best in the market.
7. Courses by The SEO Sprint: Adam Gent offers a bunch of courses like Think Like an SEO Product Manager, SEO & Developer Partnership Playbook, and more.

Live Training

1. The Blueprint Training: Created by Ryan Stewart, this training helps SEO agencies, consultants, and freelancers “productize” with the Sprint Methodology.
2. SEOtraining.com: Created by Bruce Clay, this training covers all parts of SEO and also includes live qna and more.

Keeping Up With SEO

News

1. Search Engine Journal (SEJ): They bring timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
2. Search Engine Roundtable (SER): Founded by Barry Schwartz, the mission of this site is to provide a single source for the reader to visit to locate the most interesting threads covered at the SEM forums.
3. Search Engine Land (SEL): Founded by search industry veterans Danny Sullivan and Chris Sherman, this site features daily news, industry trends, SEO news, and articles by subject matter experts that share practical tips and strategies.
4. Search Engine Watch (SEW): Founded in 1997, Search Engine Watch is one of the world’s longest-running search industry resources. It features daily SEO news and insights about SEO and marketing.
5. Google Search Central Blog: The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices
6. Microsoft Bing Blog: This blog is a place devoted to giving you deeper insight into the news, trends, people, and technology behind Bing.
7. Yandex Blog: The official Yandex blog is for webmasters, SEOs, and site owners. It has news, articles, and other useful materials on how to improve the presentation of your site in Yandex search.

News Aggregators

1. TL;DR Marketing: This website has the latest breaking news and trends about SEO, paid media, and social media without all the fluff.
2. SEO News Pro: It’s an SEO news aggregator by Ryan Jones.

YouTube Channels

1. Google Search Central: This is the official YouTube channel of the Google Search team. Find content on SEO best practices, tutorials on Google products like Search Console, interviews with professionals in the industry, podcast episodes on a wide range of SEO topics, and more.
2. iPullRank: This channel is all about providing you with valuable content on the subjects of SEO, Content Strategy, AI Generation and LLMs, Google Algorithms, Inbound Marketing strategies, Site Architecture, and more.
3. Ahrefs: Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing.
4. Moz: The official channel for Moz where you can find SEO related content and the famous #WhiteboardFriday
5. Authority Hacker: This channel creates actionable online marketing education for website owners and publishers.
6. SEOsly: Olga Zarr does interviews with other SEO experts, discusses the latest SEO news, and dives deep into the world of SEO auditing.
7. Search Logistics: Founded by Matthew Woodward, this channel has tutorials on SEO, link building, traffic generation, and more.
8. Income School: This channel teaches internet marketing, blogging, SEO, and YouTube.
9. Craig Campbell: This channel is full of the latest and best SEO tricks, tips, and tools that will make your business a success.
10. Crawling Mondays by Aleyda: Crawling Mondays is the YouTube Channel of Aleyda Solís , International SEO Consultant & Founder of Orainti.
11. SEO Video Show: Founded by Paul Andre de Vera, this channel helps SEOs and digital marketers experience the best SEO video content.
12. Doug Cunnington: He provides Amazon Affiliate Niche Site tips, SEO strategies, productivity hacks, and project management tactics
13. Ryan Stewart: He helps growth minded companies get more customers through digital channels. On his YouTube channel, he give end to end digital marketing advice for entrepreneurs and in house teams.
14. SEO Algo Secrets with Marie Ysais: Marie Ysais is in the industry for over 15 years. Her specialty is unsticking Stuck Sites and restoring websites that have been hit by the Google Algo Updates and you also see that on her channel.
15. Packted: This is our official YouTube channel and you can find free courses and videos on different SEO topics, and SEO careers.

Social Media Accounts

1. Google Search Central: News and resources from Google Search to help people make great sites.
2. Google Search Liaison: Insights on how Google Search works, from search liaison Danny Sullivan.
3. John Mueller (Twitter, Mastodon): John is a search advocate/developer relations at Google in Switzerland. Probably the most helpful guy.
4. Barry Schwartz: He is a legendary search marketer and pioneer in the SEO industry. His coverage of the SEO news and industry overall has helped search marketers of all kinds better understand their craft and advance their careers. He also has a seo meme website, thanks to Mordy Oberstein
5. Gary Illyes (Twitter, Mastodon): House Elf and Chief of Sunshine and Happiness at Google.
6. Mark Williams-Cook (LinkedIn): Mark is the director at Candour, Founder of Also Asked, and organizer of SearchNorwich. His unsolicited SEO series is the best. You should definitely check it out.
7. Simon Cox (Twitter, Mastodon) Simon is a technical SEO consultant.
8. Darth Autocrat (Lyndon NA): He is an internet business consultant. I think he is a brutally honest and genuine person.
9. Mordy Oberstein Mordy is head of SEO branding at Wix. He has a great vibe and I love listening to his podcast, SERPs Up.
10. Eli Schwartz Eli is a growth advisor to top Internet brands. And best-selling author of Product Led SEO.
11. Glenn Gabe: Glenn Gabe is a digital marketing veteran with over 27 years of experience.
12. Jamie Indigo: Jamie is a technical SEO best known for taming unruly JavaScript frameworks like Angular and React.
13. Earl Grey: Earl Grey is a British SEO. He is also a digital agency owner and describes himself as “Notorious Black Hat SEO”
14. Lily Ray: Lily is a Brooklyn, NYC-based SEO professional, DJ, and drummer.
15. Areej Abuali: Founder of Crawlina and Women in Tech SEO
16. Kevin Indig: Kevin Indig is a strategic Growth Advisor, creator of the Growth Memo newsletter and host of the Tech Bound podcast.
17. Crystal Carter: Crystal is the head of SEO communications at Wix.
18. Tory Gray Tory is CEO and Founder of The Gray Dot company.
19. Garrett Sussman: Garrett is the demand generation manager at iPullRank and host of The SEO Weekly and Rankable Podcast
20. SERP Alert: Brodie Clark tracks and documents SERP feature tests/launches (and other stuff)
21. Preeti Gupta (LinkedIn, Mastodon): I publish content consistently on LinkedIn. Along with this, I like to have discussions around SEO on Mastodon.
22. Women in Tech SEO: Global community for women in the Technical SEO field, to discuss, share and learn from each other. Created by Areej Abuali
23. The FCDC: The Freelance Coalition is the central point of support for BIPOC Freelancers who are either starting out or looking for help to scale their freelance business.

Final Thoughts

That’s the end of this comprehensive list. I am sure you must have found a good resource or two to keep up with your SEO journey.

Did I miss any resources? Do you have a great resource you want to feature here? Send me an email at [email protected]. I would love to feature you on this list.

Disclaimer: Some of the links can be affiliate links. This helps me create awesome content for you and run this site.